JetBlue is one of the top airlines in the USA. Flights to 80+ destinations, 52 served airports and more than 30 million passenger carried every year. Numbers are great but let’s face the truth – the greatest challenge of our time is to keep customers bonded to brand. And a simple loyalty program doesn’t work any more. JetBlue needed to provide its passengers with something more, something that takes engagement to the next level. We met these challenges and designed an innovative platform specifically for JetBlue Airways - TrueBlue Badges.